Magazine ads are considered a more traditional form of advertising and they take up over 30% of conventional magazine space.
However, if done right, marketers can make use of their ads to be more focused on a particular target audience by choosing the right magazine to feature it in. This also paves the way for higher reader involvement.
Thinking outside the box definitely helps in creating impactful and effective ad,s and double page spreads leave plenty of room for creativity and innovation. We’ve put together 30 creative examples of double page magazine ads to show you what I mean. Let’s just say you probably wouldn’t mind a magazine filled with ads, if they’re as interesting as these!
MacBook Pro: Ultra thin by SVA New York, USA. So this is what it feels like to have a Macbook Pro on your lap. Well, it’s not “paper”-thin but considering the power a Macbook Pro packs at only 1-inch thick, it’s definitely thin enough by laptop standards.
Olimpia, La Fabril: Magazine by Maruri Grey Ecuador. When we see a bug flying around, our first reaction is usually to take a magazine and kill it. But seriously, why ruin a good magazine when you can use a floor cleaner that has insect repellent action in it too?
EDF: Clap Clap by Euro RSCG C&O. Put your hands, er, pages together to help celebrate the major wins of athletes from the EDF company in European championships, world championships, the Olympics and Paraolympics.
Sundown Sun Block by DDB Brazil. This sun block ad uses the sun to illustrate just how one can burn without proper protection. Without the right protection, be prepared to turn red (like the guy on the left). Stay protected, love your skin.
Audi: Grip, 2 by BBH London. This is part of a series of Audi ads. In this one, you get a view of the type of grip you get when at the wheel of an Audi. You could be holding the wheel like you’re holding a stress ball, a snowball, a bird’s egg or a sponge, you’d still be in control.