When users become more and more ad blind, and old ways of advertising fail – advertisers have to use something called imagination to come up with new ways and places for advertising. A good example could be elevator advertising.
Elevator? Yes, according to statistics the average number of riders in a high-rise building is 500 people per day. Besides automatically being unusual and eye-catching, these ads cannot be turned off like TV ads, and by some people are viewed more than once a day.