Between now and 2016, be prepared to spend an average of $1,472 per year online shopping. Right now, U.S. consumers hover somewhere around $1,200-$1,300 per year, but that number will increase by 44%, to $1,738, by 2016.
Now, keep in mind that includes all kinds of online shopping through eCommerce Software: groceries, daily deals, vacations, clothing, etc. Still, as traditionally brick-and-mortar businesses (such as travel agencies and fashion labels) transition to the web, we’ll be faced with little other option than to spend, spend, spend.
And which industry is sweeping up the cash? An online sales forecast by eMarketer projects that sales of e-retail items, like apparel and accessories, will grow by 16.4%, making it the the fastest growing industry among nine major categories.
Have you noticed changes in your online spending? Are you simply shopping online more frequently, or is the web changing your buying habits and preferences as a whole?
The State of E-commerce
Trends of E-commerce via Mobile Device
How often do you use your smartphone to peruse a website? According to a recent survey, over the course of the past year visits to leading ecommerce websites from consumers’ mobile devices have skyrocketed. And the battle for smartphone supremacy is intensifying.
The infographic below illustrates the direction in which the mobile commerce is headed, and shows the race between iPhone and Android.
Digital marketing technology company Monetate issued the report from which this information is extracted. The report analyzed more than 100 million online shopping experiences to come up with the data below.
Have you shopped more frequently from your mobile device in the past year?
Couch Commerce: How Tablet Shoppers are Changing Online Sales
Consumers are shifting their focus from bulky desktop and laptop computers to lighter mobile devices, such as tablets. In fact, it is estimated that close to 119 million tablets will be sold in 2012, with iPads accounting for the lion’s share (70%). Experts predict that between 2013 and 2016, worldwide iPad sales will increase 132%, totalling $169.6 million. Consumers are now accessing e-Commerce web sites via their tablets while in their living rooms (96%), bedrooms (94%), home offices (75%) and porches (70%). This infographic examines how tablet shoppers are changing online sales, and highlights strategies retailers can implement to optimize the web site experience for these consumers.
Online Shopping Around The World
Spending on the internet; we all do it, whether it is a case of wanting to avoid visiting crowded shops, not having the time for shopping, or simply believing that your money goes further online with far more choice. In recent years, the internet has transformed our lives, especially in the ways we shop for goods and services.
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