A reflection on What it means to be creative. Featuring a phone design-concept. Flip phone is based on a concept concieved during a 6 week long workshop done by my self Kristian Ulrich Larsen, Ewa Sendecka, Jeppe Vestergård and Victoria Kusk. It was then developed further for a semester by me Kristian Ulrich Larsen as part of my MA program at Kolding school of design dskd.dk