Boosting Search Visibility for a Financial Consultancy

Boosting Search Visibility for a Financial Consultancy
SEO & Content Strategy

Client Overview

A financial consultancy firm wanted to attract more leads through organic search but was struggling with low visibility in search engines. Despite having a website, they weren’t ranking for competitive financial services-related keywords.

The Problem

Their website content wasn’t optimized for search engines, and they lacked a comprehensive SEO strategy. As a result, they were ranking on the 4th and 5th pages of Google search results for essential keywords, missing out on potential leads.

The Solution

I implemented an on-site and off-site SEO strategy to improve their search rankings. This included:

Keyword Research: Identified high-impact, low-competition keywords within the financial services space.
On-Site Optimization: Improved meta tags, headers, and content structure across the website, ensuring the inclusion of target keywords.
Content Creation: Developed a content strategy, producing blog posts, case studies, and articles tailored to common financial questions and pain points that their clients typically searched for.
Link Building: Engaged in link-building efforts to improve domain authority.

The Results

300% Increase in Organic Traffic: The client saw a 300% increase in organic traffic within six months, with a steady month-over-month growth.
Page 1 Google Rankings: The consultancy moved to the first page of Google for 5 competitive keywords, significantly boosting their visibility.
50% Increase in Leads: More qualified leads started reaching out through organic search, increasing their client base.