A B2B SaaS company providing project management solutions wanted to increase its customer acquisition rate through targeted paid advertising. They had experimented with Google Ads and LinkedIn Ads but were struggling with high costs and low conversions.
The company was spending a large portion of its budget on paid ads but was not seeing a corresponding increase in signups or leads. Their ads weren’t targeting the right audience effectively, leading to low engagement and a high cost-per-click (CPC).
I audited their existing ad campaigns and completely revamped their strategy. Here’s what I did:
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