Driving Qualified Leads for a Real Estate Agency

Driving Qualified Leads for a Real Estate Agency
Lead Generation & Email Marketing

Client Overview

A real estate agency needed to generate more qualified leads for their luxury property listings. They were relying on traditional methods of marketing and wanted to tap into digital channels to expand their reach.

The Problem

The client had a limited online lead generation strategy and was only receiving a small number of qualified leads through their website. They lacked a cohesive email marketing campaign and needed help creating automated funnels to nurture prospects.

The Solution

I developed a multi-channel lead generation and email marketing strategy that included:

Lead Magnets: Created downloadable guides and property insights as lead magnets on the website to encourage visitors to provide their contact information.
Landing Pages: Designed optimized landing pages tailored to different property types, with clear CTAs for scheduling viewings or consultations.
Email Marketing Funnel: Set up an automated email marketing funnel with targeted drip campaigns that nurtured leads based on their interests (e.g., luxury properties, commercial properties).
Facebook and Google Ads: Ran lead generation ad campaigns with specific targeting, including retargeting ads for visitors who showed interest but hadn’t converted.

The Results

150% Increase in Qualified Leads: The real estate agency saw a 150% boost in qualified leads within the first four months, with prospects ready to engage.
40% Email Open Rate: The email drip campaigns resulted in a 40% open rate, with several leads converting into in-person viewings and eventual sales.
Increased Engagement with Retargeting Ads: Retargeting ads increased website re-engagement by 60%, bringing back interested prospects who didn’t convert on their first visit.